Anna Young

From https://www.pexels.com/photo/people-holding-a-globe-6963622/ High Stakes of Cultural Misunderstanding  With Nestlé’s infant formula crisis and the outreach of immigrants in “They Keep Coming” and “Remembering the Few,” a theme continues to stand out: that organizations that ignore cultural realities and communication failures hurt people. Each of these cases shows how cross-communication isn’t just translating messages; it’s understanding the experiences and vulnerabilit

From https://www.pexels.com/photo/city-people-urban-pride-17260764/ Evolution from Representation to Responsibility Public relations is continuing to shift as brands make gestures that lean toward genuine advocacy. The American Airlines case exemplifies the company's LGBTQ+ inclusion before it became mainstream. Proactive engagement with lesbian and gay communities redefined diversity as an internal value rather than merely an external topic for discussion (Gieszck, 2016). In

From https://www.pexels.com/photo/smiling-man-in-doctor-uniform-17196833/ Credibility Over Virality In a world where social media is dominant, the success of a health campaign doesn’t depend on reach but, more importantly, on trust. With a few health communication efforts, from Fact Not Fiction’s sexual health education to the CDC’s Zombie Apocalypse campaign, the challenge is not creating enough attention but staying credible.  The Fact Not Fiction initiative showed how stra