Collateral Material
- annayoung74
- Feb 12
- 1 min read
When creating materials that are collateral, it's critical to control alignment, balance and harmony within these elements. A visual identity that is strong makes sure the brand recognizes and enforces trust with stakeholders. Here are some practices that will be discussed below.
With business cards, it's important that first impressions matter. It's the first piece of collateral material someone receives. It's important for it to be simple but impactful. Avoiding clutter and including crucial details such as structure and readability. Letterheads enhance credibility and allow consistency within the brand. A few of the best practices include logo placement, adequate spacing, typography and design elements. Envelopes are a sneak peek into a brands identity. It's more than packaging and it creates a certain expectations for what should be inside. Creating an effective envelope includes professional design, brand consistency and finish with special finishes.
A brand identity's that is consistent focuses on trust and professionalism. Below is a visual reference's of practices that I believe demonstrate this. Applying these principles will convey information that makes a lasting impression.
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